How to hold someone’s attention for longer than 20 seconds

We’re traveling along the communication highway at top speed. But instead of using one of the latest techno methods mentioned in the last article (such as Twitter, texting, or online networking), we’re going old school.

A face-to-face conversation.

Looking at laptopScary – isn’t it? Suddenly I can visualize a lot of eyes peeking up over cubicle walls or peering from behind computer screens questioning that communication tactic. But it’s still an important business technique. It’s called the personal touch.

In the last article we talked about how modern technology has changed the way we communicate. For example, why television commercials are rarely longer than 20 seconds when years ago they could last one minute or longer. Technology  has changed our attention spans.

People want information now or they’ll search somewhere else for it. As Bruce Springsteen once sang about his shrinking attention span while surfing through the stations on his cable TV:

There was 57 channels and nothin’ on.”

So during a conversation – when you’re meeting a new client or advertising your product (for someone to buy, buy, buy), how would you hold their attention if you were talking for longer than 20 seconds?

The days of the long-winded sales pitch are over. You need to grab someone’s attention and hold onto it. Thanks to 20 second commercials and other methods that deliver information fast, your competition is technology. And if you can’t compete, no one will bother to listen. Worse yet, they might listen to someone else. And then remember that person’s conversation – and their message – instead of you.

There are three important conversational techniques that will keep your listeners focused on what you’ll say next. And of course, what you will say after you have their attention would be the  message you actually want them to hear:

Three Conversational Techniques that will hold someone’s attention for longer than 20 seconds:

  1. Keep them interested
  2. Entertain them
  3. Humor them

Sound simple? It can be – once you learn the proper way to use these techniques. After all, I’m not writing these articles to train people to be stand-up comedians. I’m training people who want to stand above the competition in business and education by using effective and productive verbal communication skills. And sometimes you only have 20 seconds or less to make an impression. Are you prepared?

looking at watchWhen you work in customer service, sales, education, or as an administrator / supervisor, you are expected to be informative and have solutions. But whether your clients, students, or co-workers have the attention span to hear, listen to, and remember what you are saying (your message) depends on how it is delivered.

What you say and how you say it matters more now than ever before. Personality counts – and if you have one (and I’m sure you do!) it’s time to use it for your advantage.

Be interesting, entertaining and humorous (when given the opportunity) and most people will pay attention for 20 seconds or longer. That’s longer than most television commercials – which come with big price tags from advertising agencies that already know this.

When you have their attention, they’ll hear your message. We’ll talk more about these communication enhancements the next time we communicate. Stay tuned…

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Comment? Please use the form below. In the meantime, thanks for reading and as always – keep laughing!

Musical Interlude: 57 Channels (And Nothin’ On) by Bruce Springsteen

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Dave Schwensen is a nationally recognized comedy coach and author of six books including How To Be A Working Comic. He has designed and instructs university courses in communications and presentation skills. Dave is a keynote speaker and break-out session leader (for your next event!) and CILC Pinnacle Award Winner for video conferences on comedy, communication skills and pop culture.

For Dave’s author page on Amazon.com CLICK HERE.

For information about scheduling Dave’s training seminar or interactive keynote for your next event, or for any comments please use the contact form below or send an email to dave@davepresents.com

Copyright 2017 – North Shore Publishing

 

Top 10 Networking Jokes For 2015

Another year with more laughs? Sounds good to me. But before we move ahead, let’s take a look back at what made us laugh in 2015. And in case you haven’t caught on yet, that’s a good excuse to list The Top 10 Networking Jokes For 2015.

Though I’ve been doing this newsletter for a lot longer, I didn’t come up with the brilliant idea of sharing your jokes with links to your websites, videos and other marketing sites until the last few months of 2010. Since then there have been 224 jokes shared in this newsletter. If we put them all together (35 pages!) it might make a good Comedy Central special or at least a decent open-mic set – ha!

So to ring out the old and ring in the new, here in no special order are 2015’s Top 10 Networking Jokes. We’ll pick up where we left off in 2016, so if you have a website, video, upcoming show, Facebook page, Twitter, LinkedIn or other site you’d like to promote to your fellow readers, send me an email. After all, it’s all about networking…

Thanks for reading and being an important part of this large circle of comedians, humorous speakers, talent reps and talent bookers. I hope you have a very productive and laugh-filled New Year!

Keep Laughing!

Dave Schwensen

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TOP 10 NETWORKING JOKES FOR 2015

1. Three women die together in an accident and go to heaven. When they get there, St. Peter says, “We only have one rule here in heaven. Don’t step on the ducks!”

So they enter heaven and sure enough, there are ducks all over the place. It is almost impossible not to step on a duck, and although they try their best to avoid them, the first woman accidentally steps on one. Along comes St. Peter with the ugliest man she ever saw.

St. Peter chains them together and says, “Your punishment for stepping on a duck is to spend eternity chained to this ugly man!” The next day the second woman steps accidentally on a duck and along comes St. Peter, who doesn’t miss a thing. With him is another extremely ugly man. He chains them together with the same admonishment as for the first woman.

The third woman has observed all this and, not wanting to be chained for all eternity to an ugly man, is very, VERY careful where she steps. She manages to go months without stepping on any ducks, but one day St. Peter comes up to her with the most handsome man she has ever laid eyes on… very tall, long eyelashes, muscular, and thin. St. Peter chains them together without saying a word.

The happy woman says, “I wonder what I did to deserve being chained to you for all of eternity?” The handsome guys says, “I don’t know about you, but I stepped on a duck.” – Brian Luoma

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2. Last night I decided to go out to just hang out and have a beer, then I fell asleep while planning what to wear. This morning I realized, my trash goes out more than I do. – Vernon Davis

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3. I was reading an article last week about Fathers and Daughters, and memories came flooding back of the time I took my Daughter out for her first drink. Off we went to our local Pub, which is only two blocks from the house. I got her a Guinness Stout. She didn’t like it – so I drank it. Then I got her an Old Style – she didn’t like it either, so I drank it. It was the same with the Coors and the Bud. By the time we got down to the Irish whiskey . . . I could hardly push the stroller back home. – Bob Stefani

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4. “It’s not that I’m fat. It’s just that I’m modest and don’t want my bones to show.” – Lynn B. Johnson

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5. A man and a little boy entered a barbershop together. After the man received the full treatment – shave, shampoo, manicure and haircut, he placed the boy in the chair. “I’m going to buy a green tie to wear for the parade,” he said. I’ll be back in a few minutes.”

When the boy’s haircut was completed and the man still hadn’t returned, the barber said, “Looks like your daddy’s forgotten all about you.”

“That wasn’t my daddy,” said the boy. “He just walked up, took me by the hand and said, “Come on son, we’re gonna get a free haircut!” – No Name.

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6. “Things are so bad in the world, I just started my own Kickstarter campaign for world peace – and now I owe them money. 42,000,000 dollars and a Get Out Of The USA Free card… Oy!!!” – Dave Weiser

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7. “Middle life is not a crisis. It’s a waterslide to old age.” – Marilyn Mandel 

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8. “I went skydiving the other day. It was the most exciting thing I’d ever done and the scariest. Like marriage. Except skydiving has a higher success rate.” – Don Cooper

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9. The shark had punched a hole in the bottom of the boat and we started taking on water. With nothing to plug the hole the Captain said, just sit on it. I did but the leak got worst. Remembering JAWS, I yelled “We’re gonna need a bigger Butt!” – Bob Moher

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10. “A guy walking along the beach finds a bottle. He pulls out the cork, and a genie appears and tells him he has three wishes. “But,” the genie says, “I have to warn you, whatever you receive, your worst enemy will get twice as much as you.”

“Okay,” says the guy, “first, I want ten million dollars.” The genie grants the wish and reminds him that his worst enemy now has twenty million dollars.

“Next wish, I want a thirty-room mansion in the Bahamas.” The genie builds the mansion for him, and lets him know that his worst enemy now has a home twice as big.

“Fine. For the last wish,” the guy picks up a big stick and hands it to the genie, “beat me HALF to death.” – Debbie (my wife who thinks she’s funny telling old jokes..).

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Comment? That’s what the form below is for. In the meantime, thanks for reading and as always – keep laughing!

Musical Interlude: The Joker by The Steve Miller Band

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Click on the banner to sign up for Dave’s free newsletter!

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Dave Schwensen is a nationally recognized comedy coach and author of six books including How To Be A Working Comic. He has designed and instructs university courses in communications and presentation skills. Dave is a keynote speaker and break-out session leader (for your next event!) and CILC Pinnacle Award Winner for video conferences on comedy, communication skills and pop culture.

For Dave’s author page on Amazon.com CLICK HERE.

For information about scheduling Dave’s comedy workshop seminar or interactive keynote for your next event, or for any comments please use the contact form below.

Copyright 2016 – North Shore Publishing