Social Networking: Turning conversations into connections

Social networking is a term my wife says I use too much. But for me it’s what business and life in general is all about:

Communicating with each other.

Missing the human factor

Missing the
human factor

When you stop and think about it, how effective would your customer service, sales, teamwork, or networking be if you communicated like an android (think Star Wars robotic dialogue) by leaving out the human factor – the social element – of talking?

Too many people hear the term social networking and immediately think of Twitter, Instagram, email, and online sites such as LinkedIn, Facebook, Google+ and probably dozens more I haven’t heard of. Except that’s not what I’m referring to when I talk about social networking.

What I’m referring to is the social networking that happens face to face or even by phone when personally interacting with clients, co-workers, or during training seminars. The person sitting next to you at work, standing in line for your business, interested in your sales pitch, or waiting for your experienced words of wisdom expects – and deserves – more than a text message or written greeting on his Facebook page.

Deliver your message verbally – actually put the words together and say them – and your conversations can turn into connections. And we all know connections lead to more opportunities, which is the benefit of social networking.

Want more benefits? Okay, how about these…

  • Better customer service
  • Increased sales
  • Improved teamwork
  • Memorable training seminars

It’s an age-old theory and nothing I’ve made up. But sometimes we need a reminder about how a personal touch can make a difference.

Age old theory

Age old theory

Example: Instead of announcing “Next,” and bracing himself for another problem, it’s more effective for a customer service rep to smile and ask, “How may I help you?”

I know because I’ve been there and tried both. The happiness factor may not fix the problem, but it can certainly help relieve a potentially stressful situation. That’s why so many successful businesses include these stress-busting tips in their employee training.

If you don’t believe me, check out last month’s article about a certain airline based in the Southwest and turning a profit in a competitive industry. Their employees receive mandatory training in the happiness factor.

In the university course I’ve developed for public speakers (Tips, Techniques & Top Secret Information on How to Become a Better Public Speaker) I talk about how to deliver your message in a way it’s not only heard, but listened to and remembered. And if you’ve been following my communications tips in these articles, I listed three guaranteed ways to do this. Here’s a reminder:

The problem many of us have as communicators can be compared to the same reason why television commercials usually last 20 seconds or less. Audiences have a short attention span. Go ahead – blame it on technology. I do. People today are used to getting information fast.

Now, I could suggest going back to an earlier newsletter, but to save time and not tax both our attention spans, I’ll repeat three solid tips.

If you want to keep someone’s attention for longer than 20 seconds:

  1. Keep them interested
  2. Entertain them
  3. Humor them
Keep 'em interested!

Keep ’em interested!

Sorry for the 3-peat information, but at least now we’re on the same page. And speaking of pages, here’s one from my Presentation Skills Workbook on how to achieve the first goal – keeping your listener interested through verbal social networking communication:

Commit To The Message

Here’s a secret from the entertainment world shared by professional speakers, comedians and actors. If a listener thinks you’re not being honest with them, you’ll lose his respect and attention. The first step in communicating your message is to believe in what you are talking about. Truly be committed to what you are saying. In other words, cut the fat from your true message (the information you really want to convey) and deliver it with conviction.

Yeah… I know… this advice alone could make a conversation really boring. But remember, I’m also a humor / comedy coach and stress the value of communication enhancements using humor and creativity. Combine those tips with committing to your message and you’ll be a lethal communicator with a License To Talk (sorry, too many James Bond movies). But for right now we’re still competing with technology and your clients and co-workers don’t want to sift through a lot of adjectives to hear what you have to say.

Make The Message Interesting:

Know your message is important, which is why you are delivering it. If you are or appear to be sharing information that will benefit your listener, he will listen. Your message will be remembered if your client or co-worker perceives it as:

  1. New
  2. Different
  3. Personally beneficial

Now, since I also practice what I preach, I’ll stop here. The workbook for my training seminar is 46 pages long and I’m sure both of us don’t have the attention span to review all the highlights in one article. Besides, it took longer than 20 seconds for you to read this. Without any humorous or creative enhancements, I ran the risk of sounding like a Twitter, text, email, or android – and that’s no way to build a connection.

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Dave Schwensen has designed and instructs university courses in communications and presentation skills. He is an author, keynote speaker, trainer, consultant, and nationally-recognized comedy coach. He is a 2015-2016 CILC Pinnacle Award Winner for video conferences on communication skills. For information about scheduling Dave’s interactive keynote or training seminars for your next event, visit www.TalkingForSuccess.com

For Dave’s author page on Amazon.com CLICK HERE.

Copyright 2017 – North Shore Publishing

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Build your potential client contact list

Hi Dave – Speaking and comedy both sound like serious business. I’m dead serious about the value of comedy in business — way more serious than folks who don’t know how to laugh. How do I get those humorless folks to seriously see how silly it is to filter out fun from the expressions of ideas? How do I make it pay for me to show them how to make it pay for them? – R.W.

No grumpy people!

Hey R.W. – Here’s something I’ve noticed about the humorous speaking biz. It seems the people who need us the most – and you know the ones I’m talking about, the humorless people – are the last ones to search us out. In fact, I’ll go out on a limb and say the event planners that schedule humorous speakers already understand the value of humor in the business world. And like us, they’re just trying to convince the other people who need it most to use it.

Anyone who knows anything about the value of humor in business and everyday life already know the positives. I won’t get into a long list, but here are a few of my favorites:

  • Less stress
  • Better teamwork
  • Increased productivity and attendance
  • Improved networking

These are topics a lot of serious business speakers and trainers already talk about because their audiences deal with these on a daily basis. It sounds like you’re doing the same with humor as a solution. The way I see it, it doesn’t matter if you’re going to work or cleaning your house. You’re more inclined to actually do it if you can include an element of fun.

Okay, all that is just to show I agree with your point – and I’m sure many readers of this newsletter do also (the humorless people don’t subscribe). It is, as you so eloquently put it, silly to filter out fun from the expression of ideas. But as I see it, here’s your main question:

How do I make it pay for me to show them how to make it pay for them?

Your goal is to get this message to the humorless folks and get paid for it. But keep in mind they aren’t going to hire you to speak anymore than they would subscribe to this newsletter. They don’t understand the value of your message. That means you need to…

Network with event planners (people who can hire you) that already agree with your message.

The best way to do this is to show them what you can do. In other words – get out and speak. And the best places to do this are where both humorous and humorless business folks network – meetings.

I’ve talked about this in past FAQs and Answers and even shared some excellent suggestions from readers on where to showcase your program.

But for a simple instruction guide…

If you don’t have it already, create a short (20 minutes is probably max) presentation about your topic and volunteer (for free) to speak at various organizations in your area. This could include Rotary Clubs, associations, charities, alumni groups, or whatever else you find. If you’re having trouble putting together a working presentation, check out my book Comedy Workshop: Creating & Writing Comedy Material for Comedians & Humorous Speakers at Amazon.com.

Free gigs for humorous speakers are like comedy club showcases for comedians. You don’t get paid, but you get in front of people who can hire (and pay) you in the future. But that’s only the start. As I’ve also mentioned in previous FAQs And Answers you need to build a list of potential clients (buyers) through these free gigs and stay in touch with them.

It’s called networking.

Of course you should always take a stack of business cards to hand out after your presentation. This is a no-brainer and business common sense. Include your contact information and website and give a card to anyone who even looks at you sideways. Make it easy for them to find you.

Except that’s never a guarantee they’ll contact you. It’s important to give them a reason for you to stay in touch on a regular basis, otherwise you’ll just be another pain in the you-know-what.

Start a blog or send out a weekly or monthly newsletter, (hey wait a minute – that’s how I got you to read this!). Make it informative and entertaining as an incentive for potential clients to at least check it out. Hopefully they’ll subscribe and you’ll become almost like an email family member (like we are right now – correct?).

Again, this makes it easy to find you in case they eventually want to hire you.

But simply handing out business cards can take a long time to build a decent list. You know what I mean – you hand out a bazillion cards and be lucky to hear from one or two people.

So here’s how to kick-start your contact list:

A great way to building potential clients and continue adding to your contact list is to have a prize drawing whenever you do one of these free programs. It’s up to you what the prize will be. It could be almost anything from a CD or printed transcript of your presentation to a plate of cookies. You could even offer a free or discounted presentation for their company. Use your imagination for this one and offer something you think most of your audience would want.

Here’s a personal example…

At the end of my programs, I announce a drawing to win a free autographed copy of one of my books. It doesn’t matter which book because even if the winner is not into the topic they’ll know someone who is and can give it as a gift. But to be in the drawing, they have to put a business card with an email address into a basket. The trade-off is that everyone who enters will be added to the mailing list to receive my corporate (not this one!) newsletter.

BUT – and this is an important but – I make it clear they can easily unsubscribe through a link in the email. They just need to receive it once. If they like it, they’ll continue to receive it. If not just opt-out and they’ll never hear from me again. And that’s the honest truth.

Everyone who wants to enter puts a business card in the basket. I draw one and that person leaves with a book. I leave the free gig with a basket full of contacts that could possibly turn into paying clients.

So there you go. How do you reach the people who need your message? Get out and preach the gospel – your ideas – in front of people who already get it. Go to where business people and event planners can see and hear you. Use these free gigs to build your contact list.

There are no guarantees they’ll hire you, but at least you’re giving them – and yourself – a chance. You gotta show them what you can do and stay in touch.

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Comment? Please use the form below. In the meantime, thanks for reading and as always – keep laughing!

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Dave Schwensen is a nationally recognized comedy coach and author of six books including How To Be A Working Comic. He has designed and instructs university courses in communications and presentation skills. Dave is a keynote speaker and training seminar leader (for your next event!) and CILC Pinnacle Award Winner for video conferences on communication skills, comedy and pop culture.

For Dave’s author page on Amazon.com CLICK HERE.

For information about scheduling Dave’s training seminar or interactive keynote for your next event, or for any comments please use the contact form below or send an email to dave@davepresents.com

Copyright 2017 – North Shore Publishing